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Originally published by Standard Sports
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sports
March 18, 2026
4h ago

YouTube tops FIFA's World Cup strategy as official preferred platform

YouTube tops FIFA's World Cup strategy as official preferred platform

FIFA has announced YouTube as a preferred platform for the World Cup 2026, a move described as game-changing for fans, media partners, and creators...

✨ Key Highlights

FIFA has officially named YouTube as its preferred platform for the FIFA World Cup 2026, signaling a significant shift in how the tournament will be broadcast and consumed.

  • YouTube will offer extended highlights, behind-the-scenes footage, Shorts, and video-on-demand content.
  • Key individuals involved include FIFA Secretary General Matteo Grafström and YouTube’s Global Head of Media & Sports Justin Connolly.
  • For the first time, Media Partners can live-stream the initial 10 minutes of every match on their YouTube channels, with select matches available in full.

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