In a significant shift for the smart TV market, Philips has announced that its entire 2026 TV lineup will transition from Google TV to its proprietary Titan OS.

• This move affects all Philips TVs, including premium models, and stems from a desire for greater control over UI design, feature development, and ad revenue streams.
• TP Vision, the company behind Philips TVs, is exiting the Google ecosystem, which means dropping official Google Cast support for Android users, though Apple users retain AirPlay and HomeKit.
• Key apps like YouTube, Netflix, and Prime Video remain, but cloud gaming services and Spotify are currently absent, with Apple TV expected later.