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Originally published by The Standard Business
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March 25, 2026
1d ago

How market-driven toilets are turning sanitation crisis into a business

How market-driven toilets are turning sanitation crisis into a business

Half of Kenyans lack safe sanitation as aid-led solutions fail; a market-driven model now reaches millions, reframing the crisis as both a public health emergency and economic opportunity...

✨ Key Highlights

A market-driven approach to sanitation, spearheaded by SATO, is transforming Kenya's sanitation crisis into a sustainable business opportunity.

  • Globally, 3.4 billion people lack safely managed sanitation, with nearly 23 million Kenyans affected.
  • The social business SATO, part of LIXIL Corporation, has reached 103 million people worldwide with improved sanitation solutions since 2016.
  • Kenya is highlighted as a replicable market where SATO's model involves local manufacturing, distribution, and installation, creating jobs and improving health outcomes, including in over 110 schools.

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