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Originally published by Capital News
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March 28, 2026
1mo ago

Ruto urges ambassadors to adopt aggressive diplomacy to attract investment

Ruto urges ambassadors to adopt aggressive diplomacy to attract investment

"As Kenya ambassadors, you are called to present to the world the full breadth of Kenya’s potential, telling our story with conviction and translating that promise into partnerships that deliver real, tangible benefits for the people of Kenya," Ruto said. - Kenya breaking news ..

✨ Key Highlights

President William Ruto has urged Kenyan ambassadors and high commissioners to adopt an "aggressive diplomacy" approach to attract foreign investment and position Kenya as a leading global partner.

  • The President called for a coordinated government strategy to drive Kenya’s international agenda at the 19th Ambassadors and High Commissioners Conference in Nairobi.
  • Kenya aims not only to attract investors but also to play a key role in shaping global economic and development conversations, leveraging its role as Chair of COMESA and a leading voice on climate action.
  • Significant progress includes a robust database of 7.2 million farmers and ongoing negotiations for duty-free access to the Chinese market for agricultural products.

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Part of the Day's Coverage

President Ruto to address Ambassadors' Conference in Nairobi - March 2026

President William Ruto is set to address the 19th Ambassadors' Conference in Nairobi, focusing on Kenya's diplomatic strategy in a changing world. He has urged Kenyan diplomats to prioritize the nation's interests in their foreign engagements, emphasizing the importance of representing Kenya with integrity and purpose. He also urged Kenyan ambassadors and high commissioners to adopt an aggressive diplomacy approach to attract foreign investment and position Kenya as a leading global partner. Additionally, President Ruto announced a significant reduction in passport processing times, stating that applications for those seeking jobs abroad can now be completed within 72 hours. The Independent Electoral and Boundaries Commission has announced a 30-day Enhanced Continuous Voter Registration drive commencing on March 30, 2026.

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