Kenyan communications experts at the 2026 Ambassadors’ Conference in Nairobi have urged the country to proactively control its global narrative, warning that failing to do so risks diminishing its influence in an increasingly perception-driven world.

• Experts stressed that narrative is a core instrument of statecraft, directly impacting investor confidence, borrowing costs, and diplomatic partnerships.
• Key figures include Ambassador Lucy Kiruthu, Thebe Ikalafeng, and Gina Din Kariuki, who highlighted the need for authentic storytelling and "geo-narrative mastery."
• A stark finding revealed that only 36 percent of Kenya’s diplomatic missions maintain active social media engagement, creating significant information vacuums.