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Originally published by The Standard Business
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April 2, 2026
4h ago

Why Gen Zs are not sending money to parents

Why Gen Zs are not sending money to parents

Kenya’s Gen-Z is rejecting black tax, prioritising savings, business ventures, and home ownership, leaving Millennials to bear the burden of supporting dependents...

✨ Key Highlights

Kenya's Gen Z generation is diverging from Millennials by prioritizing savings for their own retirement over financially supporting their parents, a practice often referred to as "black tax."

  • A new study suggests Millennials may be the last generation to consistently provide financial support to their elders.
  • This shift indicates a changing financial landscape and future planning approach among younger Kenyans.
  • The trend points towards Gen Z focusing on long-term financial security rather than immediate familial obligations.

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