President William Ruto and Deputy President Rigathi Gachagua offered Good Friday messages of hope and peace to Kenyans, amidst widespread economic hardship.

• President Ruto shared a video message emphasizing that "after every challenge there is resurrection and new beginning."
• Kenyans are experiencing significant economic pain, with many opting to stay in cities to cut travel costs, some citing journeys to Kisumu costing around KSh15,000.
• Some citizens expressed mixed reactions, urging leaders to reflect on those who have died fighting for better governance, in the spirit of sacrifice associated with the holiday.