Huawei has unveiled the Pura X Max, a wide-format foldable phone that launches on April 20, showcasing a design expected from Apple's upcoming foldable.

• The Pura X Max features a 7.69-inch inner display and a 5.5-inch cover screen, closely mirroring leaked designs of Apple's rumored iPhone Ultra.
• This launch positions Huawei to release a wide foldable form factor months before Apple and potentially Samsung.
• While Huawei is shipping first with a new form factor, Apple's strength lies in its ecosystem, though its recent product launches have raised questions about innovation.