Kenyan content creator Malcom has ignited a debate online regarding relationship privacy, advising against displaying love on social media after the widely discussed separation of Njugush and Celestine Ndinda.

• Malcom advocates for keeping relationships "under water" and out of the public eye, a sentiment amplified by the recent split of celebrity couple Njugush and Celestine Ndinda, who were known for sharing their lives online.
• The conversation highlights a growing trend among celebrities to shield their relationships from the increased pressure, scrutiny, and rumours that publicizing them can bring.
• Netizens reacted with mixed opinions, ranging from agreement to playful disagreement, with many reflecting on the potential strain of turning personal connections into online content.