Kenyan businesses, particularly in the agricultural sector, are actively seeking to capitalize on new trade opportunities with China following recent policy shifts. Producers in regions like Kiambu and Naivasha are positioning themselves to benefit from preferential market access.

• Access to China's duty-free market is now more readily available.
• Key players include Kenyan producers of tea and flowers, and the Kenyan government.
• The initiative aims to tap into what China describes as the world's most dynamic consumer market.