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Originally published by Tech Arena
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tech
April 30, 2026
2h ago

Kenya embraces pre-loved economy as demand for used goods surges – Jiji data reveals

Kenya embraces pre-loved economy as demand for used goods surges – Jiji data reveals

Included VC Africa has partnered with FSD Africa to launch a venture education initiative aimed at improving investment literacy and expanding access to Africa’s startup ecosystem...

✨ Key Highlights

Jiji data reveals a significant surge in Kenya's pre-loved economy, with searches for used goods increasing by 70% in Q1 2026 compared to the previous year.

  • Over 14.7 million unique searches for used items were recorded in Q1 2026, outstripping demand for new goods.
  • The trend is driven by consumers prioritizing value and affordability amidst persistent inflation, affecting household budgets for food, transport, and housing.
  • Jiji Africa, an online marketplace, is facilitating this growth by making the pre-owned goods ecosystem more efficient and accessible.

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