A U.S. envoy has urged Kenyan media to uphold strong ethical standards and transparency to safeguard public trust, especially in the age of AI-generated content.

• U.S. Chief of Mission Susan Burns emphasized the importance of disclosing all external financial influences on news content.
• Burns warned against practices like undisclosed paid content and "brown envelope journalism," which compromise editorial independence and trust.
• The call comes ahead of World Press Freedom Day, highlighting Kenya's constitutional guarantee of press freedom.