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Originally published by The Standard Business
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May 6, 2026
2h ago

Firm bets on financial inclusion to unlock boda boda sector growth

Firm bets on financial inclusion to unlock boda boda sector growth

The shift comes amid reduced exposure by lenders, which previously played a central role in enabling riders to acquire motorcycles...

✨ Key Highlights

Car and General is launching a new financial services model aimed at improving financial inclusion for boda boda riders in Kenya. This move seeks to unlock growth within the sector through affordable and flexible financing options.

  • The key focus is on providing affordable and flexible financing to boda boda riders.
  • The initiative is being spearheaded by Car and General.
  • This strategy is positioned as the "next frontier" for the boda boda industry's expansion.

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