A nationwide campaign, "What's Inside Your Food?", has been launched in Kenya to address the rising burden of Non-Communicable Diseases (NCDs) by increasing awareness about unhealthy pre-packaged foods.

• NCDs account for approximately 39% of all deaths in Kenya.
• A coalition of civil society organisations, led by the Food Policy Coalition Kenya, unveiled the campaign.
• The initiative advocates for clear warning labels on ultra-processed foods high in sugar, salt, and unhealthy fats.