Kenya Airways and Accor have launched a partnership allowing customers to earn and redeem loyalty points across flights and hotel stays. This groundbreaking collaboration integrates the respective loyalty programs, Asante Rewards and ALL Accor.

• Customers can convert points between programs at a 3:1 ratio (e.g., 3,000 Asante Rewards points for 1,000 ALL Accor points).
• The deal involves Kenya Airways, the first African airline in the Accor loyalty ecosystem, and Accor's network of over 5,800 hotels globally.
• This initiative aims to deepen customer engagement by offering more ways to earn and redeem rewards across travel and hospitality experiences.