East African business leaders are urging immediate and widespread adoption of Artificial Intelligence (AI), warning that companies delaying digital transformation risk losing competitiveness. The call came during a roundtable discussion focusing on AI's impact on jobs, productivity, and leadership in the region.

• The urgency stems from the rapidly evolving digital economy and the need for responsible integration of AI across all organizational levels.
• Key participants included Jane Karuku, Managing Director of East African Breweries Limited, and representatives from SeamlessHR and KPMG East Africa.
• Essential elements for successful AI integration highlighted were comprehensive workforce training, building internal capabilities, and sustained investment in AI tools and technology.