Apple has registered a new subdomain, genai.apple.com, fueling speculation about its upcoming Worldwide Developers Conference (WWDC) plans for artificial intelligence.

• The subdomain was added just before WWDC, where Apple has promised AI advancements.
• This move is seen as preparation for the unveiling of a new AI strategy, potentially involving Google's Gemini model for a revamped Siri.
• The subdomain registration comes after Apple settled a lawsuit regarding AI feature marketing, suggesting a desire for clearer communication this time.