On World No Tobacco Day, the Campaign for Safer Alternatives (CASA) argues that a tobacco-free world is achievable by embracing safer nicotine alternatives for adult smokers.

• The article highlights that countries like Sweden, the United Kingdom, and New Zealand have seen success in reducing smoking rates by making these alternatives accessible.
• A Yale University study found flavored nicotine products more than doubled the likelihood of adult smokers quitting.
• Kenya's proposed ban on flavors in nicotine products is criticized for potentially hindering adult cessation efforts.
• The key takeaway is that strict regulations for youth access, coupled with appealing, regulated alternatives for adults, can lead to fewer smokers and reduced tobacco-related deaths.