ITC, Equity partner to unlock trade finance for coffee, leather and creative industries

The partnership will initially be implemented in Kenya through a pilot phase running until December 2026, with plans to expand into other East African markets from 2027...

✨ Key Highlights

The International Trade Centre (ITC) and Equity Group Holdings have partnered to boost trade finance for the coffee, leather, and creative industries in East Africa, beginning with Kenya.

The initiative aims to unlock opportunities for entrepreneurs and MSMEs by combining finance with trade expertise.
Key figures in the partnership include ITC Executive Director Pamela Coke-Hamilton and Equity Group Chief Executive James Mwangi.
The pilot phase in Kenya runs until December 2026, with expansion to other East African markets planned from 2027.

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