The Kenya Broadcasting Corporation (KBC) has announced it has secured free-to-air rights to broadcast the 2026 FIFA World Cup, potentially allowing millions of Kenyans to watch the tournament without a subscription.

• KBC will broadcast selected matches, not all 104 matches, likely in standard definition.
• To access the broadcasts, viewers will need a DVB-T2 set-top box and an aerial, representing a one-off cost.
• The paid alternative, DStv, offers all matches in high definition across various packages.