President William Ruto has urged African entrepreneurs to prioritize intra-Africa trade, emphasizing the continent as the next major frontier for global commerce and investment. Speaking at a Kenya-South Africa Business Forum in Johannesburg, he called for concrete actions to foster integrated value chains under the African Continental Free Trade Area (AfCFTA).

• Bilateral trade between Kenya and South Africa reached approximately $680 million in 2025, highlighting significant untapped potential.
• Key figures involved include President William Ruto and South African President Cyril Ramaphosa, alongside business leaders from both nations.
• The Presidents discussed deeper industrial cooperation in sectors like automotive assembly, agro-processing, and green manufacturing, and emphasized leveraging Kenya as a hub for global business services.