Could 2026 be the year in which AI contributes to a World Cup win?

AI is expected to be used in different ways at this year’s tournament. From smarter tactics to healthy players and safer crowds, but new risks will also be there...

✨ Key Highlights

The 2026 FIFA World Cup, set to be the largest sporting event in history, will heavily integrate artificial intelligence (AI) across various facets of the tournament.

The expansion includes 48 teams and 104 games hosted across the United States, Canada, and Mexico.
AI will be used to optimize athlete performance, aid officiating (including enhanced semi-automated offside technology with 3D avatars), and improve fan experience.
Fifa has introduced Football AI Pro, a specific AI tool available to all participating teams to help level the playing field, though potential risks like data privacy and tactical homogenization are present.

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