DStv, GOtv and Zuku All Shrink as Kenya’s Pay TV Market Sheds 85,000 in a Quarter
Kenya's pay TV market lost 85,177 subscribers between January and March 2026. GOtv fell most, while StarTimes and Azam grew...
✨ Key Highlights
Kenya's pay TV market experienced a significant contraction in the first quarter of 2026, with subscriber numbers across major providers like DStv, GOtv, and Zuku declining.
- The sector saw a loss of 85,177 active subscriptions, a 5.1% decrease, settling at approximately 1.58 million.
- MultiChoice's brands, GOtv and DStv, collectively lost the most subscribers by volume.
- Cheaper providers Azam TV and StarTimes were the only operators to grow, likely absorbing customers seeking affordability amidst economic pressures and the rise of streaming services.
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Kenya’s Pay TV Market Contracts as Streaming Expands - June 2026
Kenya's pay TV market experienced a significant contraction in the first quarter of 2026, with subscriber numbers across major providers like DStv, GOtv, and Zuku declining by 85,000. This decline comes as new Samsung Smart TVs sold in Kenya, Uganda, and Tanzania now come with the DStv Stream app pre-installed, marking a significant shift by MultiChoice's new owner, Canal+, towards streaming distribution. Meanwhile, the popularity of Netflix's series 'The Polygamist' has fueled a surge in book piracy in Nairobi, with author Sue Nyathi actively combating the illegal distribution of her work.
