New Samsung Smart TVs sold in Kenya, Uganda, and Tanzania will now come with the DStv Stream app pre-installed, marking a significant shift by MultiChoice's new owner, Canal+, towards streaming distribution.

• The DStv Stream app will be prominently featured on the Samsung home screen, eliminating the need for manual downloads.
• This move is driven by the decline in traditional Pay TV subscriptions, with Kenya's Pay TV market losing 85,000 subscribers in Q1 2026.
• Canal+, the new owner of MultiChoice, is consolidating its streaming assets, integrating Showmax content into DStv Stream.