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Originally published by Tech Arena
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tech
August 7, 2026
6d ago

Samsung Launches Direct-to-Consumer Online Brand Store in Kenya

Samsung Launches Direct-to-Consumer Online Brand Store in Kenya

Samsung Electronics East Africa has launched the Samsung Brand Store in Kenya, offering exclusive products, bundles, WhatsApp commerce and B2B ordering...

✨ Key Highlights

Samsung Electronics East Africa has launched a direct-to-consumer online brand store in Kenya, expanding its digital retail presence.

  • The new platform, samsungbrandstore.co.ke, is a partnership with local operator Housewives Paradise.
  • It aims to cater to Kenya's mobile-first consumer market with exclusive products and online-only inventory.
  • A dedicated B2B portal has also been introduced for enterprise bulk procurement.

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