Kenyan purple tea farmers are poised for increased earnings following the launch of premium Kenyan tea brands in Paris, France, aiming to elevate the product into high-end international markets.

• This initiative moves Kenyan tea beyond its traditional role as a bulk commodity, fostering value addition and premium branding.
• Key players include Gatanga Industries, Palais des Thés, and Equity Group, who signed an agreement to expand market access for Kenyan specialty teas.
• The move is expected to significantly improve farmers' livelihoods by connecting them directly to discerning international consumers and potentially increasing their incomes.