Brookside revs up partnership with hoteliers to expand niche market

Milk processor Brookside has stepped up partnership with hospitality outlets as it seeks to further grow its market share in the industry, considered a niche market for dairy products...

✨ Key Highlights

Brookside Dairy is strengthening its partnership with the Kenya Association of Hotelkeepers and Caterers (KAHC) to expand its market share in the hospitality industry.

Brookside has pledged Sh1 million in financial support and another Sh1 million in products and merchandise to the KAHC.
Key individuals involved include Joseph Muguongo, General Manager for Sales at Brookside, and Mike Macharia, chief executive officer of KAHC.
The partnership aims to leverage Brookside's new product innovations and national distribution network to meet the demands of consumers in hotels, restaurants, and catering outlets across Kenya.