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Originally published by Capital Businessbusiness
July 23, 2026
4h ago
Market diversification key to SME resilience, KEPSA says
Speaking during the Third Annual SME Conference Awards and Exhibition, Kariuki warned that businesses can no longer rely on a single export destination or supplier as conflicts, shifting trade dynamics and volatile economic conditions increasingly reshape global commerce...
✨ Key Highlights
Kenya Private Sector Alliance (KEPSA) CEO Carole Kariuki is urging Kenyan small and medium-sized enterprises (SMEs) to diversify their markets, supply chains, and raw material sources to build resilience against global economic uncertainty and geopolitical tensions.
- SMEs are cautioned against relying on single export destinations or suppliers due to shifting global trade dynamics and volatile conditions.
- The advice was shared during the Third Annual SME Conference Awards and Exhibition held on July 23rd, 2026.
- KEPSA recommends leveraging digital technologies and artificial intelligence for market intelligence, risk anticipation, and improved efficiency to navigate a complex business environment shaped by technological disruption, climate change, and geopolitical instability.
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