The Kenya Export Promotion and Branding Agency (Keproba) is intensifying its efforts to boost local businesses by helping them improve product quality and access new markets, both domestically and internationally.

• Keproba is utilizing events like the Kisumu National Show to showcase products from Micro, Small and Medium Enterprises (MSMEs) involved in the Made in Kenya initiative.
• Key figures include Keproba Chief Executive Floice Mukabana and State Department for Trade Principal Secretary Regina Ombam, both emphasizing the importance of supporting local brands for economic growth.
• The agency aims to address challenges such as weak branding, limited market visibility, and inadequate export opportunities faced by Kenyan enterprises.