Spotify’s Greasy Tunes has wrapped in Nairobi. Here is what the 12 days looked like
Spotify's Greasy Tunes Nairobi ended 26 July after 12 days at Heltz House. Full programme, plus the new 25.3 million stream figure...
✨ Key Highlights
Spotify's "Greasy Tunes" marketing activation has concluded its 12-day run in Nairobi, transforming Heltz House on Ngara Road into a hub for music, podcasts, and food.
- Spotify revealed that the 18:00 to 21:00 period accounts for 20.9% of daily music listening for Nairobi's 18-24 audience, equating to 25.3 million streams.
- The event featured live music from artists like BURUKLYN BOYZ and Nyashinski, podcast recordings, and workshops, showcasing Spotify's commitment to connecting with young listeners through shared experiences.
- A notable promotional tactic involved Spotify changing the cover art of its "Made In Kenya" playlist daily to match the performing artist, offering direct visibility to listeners.
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