Kenyan businesses face higher online costs as WhatsApp stops free messages

WhatsApp will charge $0.0040 (Sh0.52) per delivered message...

✨ Key Highlights

Kenyan businesses will incur higher costs for online customer interactions as Meta begins charging for messages sent through its WhatsApp Business platform starting October 1, 2026.

Meta will charge Sh0.52 (approximately $0.0040) per delivered message to businesses responding to customer queries.
This new charge applies to both service messages (replies to customer questions) and utility messages (updates on order status).
Businesses that do not have a payment method on file by September 30, 2026, will have their service messages stopped.

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