Nation Media Foundation bets on Kenya’s creative economy with Marketing X Live

"What’s important for us, is to be a catalyst into how creativity is viewed and built into sustainable businesses."..

✨ Key Highlights

The Nation Media Foundation is strategically positioning itself as an enabler of Kenya's burgeoning creative economy through its media sponsorship of the Marketing X Live event.

The event aims to foster collaboration between brands, agencies, creatives, and media players to shape the future of marketing and creativity in Kenya.
Key figures like Mbithi Masya, a Kenyan film director and Cannes Lions Film Craft Jury member, shared insights on Kenya's global creative standing.
The partnership allows Nation Media Group and its Foundation to gain an in-depth understanding of the creative ecosystem and identify opportunities to support its growth, moving beyond traditional media platforms.

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