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Originally published by The Standard BusinessSeptember 23, 2026
2h ago
How businesses can turn lessons from World Cup into big wins

The 2026 World Cup showed small businesses how technology can boost sales, improve customer service and handle sudden demand...
✨ Key Highlights
The FIFA World Cup 2026 significantly boosted small and midsize businesses (SMBs) in host cities, demonstrating the economic impact of major sporting events.
- Sales for SMBs in host cities surged by 4.1% in June, driven by a 16.7% increase in spending from non-local visitors.
- Businesses directly connected to sports and live events, such as stadium vendors, sports bars, and hospitality businesses, experienced notable growth.
- The article suggests that businesses can leverage lessons from the World Cup's success for future gains.
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