T
Originally published by The Standard Business
📰 Read Full Article
September 23, 2026
2h ago

How businesses can turn lessons from World Cup into big wins

How businesses can turn lessons from World Cup into big wins

The 2026 World Cup showed small businesses how technology can boost sales, improve customer service and handle sudden demand...

✨ Key Highlights

The FIFA World Cup 2026 significantly boosted small and midsize businesses (SMBs) in host cities, demonstrating the economic impact of major sporting events.

  • Sales for SMBs in host cities surged by 4.1% in June, driven by a 16.7% increase in spending from non-local visitors.
  • Businesses directly connected to sports and live events, such as stadium vendors, sports bars, and hospitality businesses, experienced notable growth.
  • The article suggests that businesses can leverage lessons from the World Cup's success for future gains.

Continue Reading

Read the complete article from The Standard Business

📰 Read Full Article
The Online Kenyan Android App

Kenya's news, briefed daily

Daily Briefs with audio, your topics, and breaking stories.

Get the Kenyan News appFree Android app on Google Play

Related News

The Online Kenyan Android App

Take Kenya's news with you

Breaking stories, daily briefs, and the topics you follow - on your phone, free.

Get the Kenyan News appFree Android app on Google Play