Originally published by The Standard Business

September 25, 2026

1h ago

KQ signs deal to transform travel

Kenya Airways has collaborated with Sabre and Branchspace in rebuilding how customers book, manage and experience their travel...

✨ Key Highlights

Kenya Airways (KQ) is set to significantly enhance its customer travel experience through a new partnership with Sabre and Branchspace.

The collaboration aims to rebuild how customers book, manage, and experience their travel with more tailored fares, easier trip bundling, and a smoother digital journey.
Key figures involved include Julius Thairu, Chief Commercial and Customer Officer at KQ, Niklas Andréen from Sabre, and David Turton from Branchspace.
This transformation aligns KQ with IATA's New Distribution Capability standards and utilizes Sabre's modular technology for a phased modernization.

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