President Ruto Promotes Housing and Hustler Fund at Joyful Women Initiative's 16th Anniversary - November 2025

First Lady H.E. Rachel Ruto's Joyful Women Initiative (JoyWo) celebrated 16 years of empowering Kenyan women at an event at Kasarani Stadium (2, 13). At the celebration, President William Ruto urged women to utilize government affirmative action initiatives, such as the Hustler Fund, for economic empowerment (8). The President also encouraged women to purchase homes in the government's Affordable Housing Projects (13). To date, the JoyWo initiative has circulated over KSh 4 billion through its innovative Table Banking model. The program is estimated to have helped launch 300,000 businesses (2).