President Ruto Urges Women to Leverage Affirmative Action for Economic Empowerment
The President pointed out that some government programmes such as the Hustler Fund closely mirror women table banking initiatives across the country. - Kenya breaking news | Kenya news today | Capitalfm.co.ke..
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President William Ruto urged Kenyan women to utilize government affirmative action initiatives, like the Hustler Fund, for economic empowerment during the 16th anniversary celebrations of the Joyful Women Organisation (JoyWo).
- The Hustler Fund, with its low interest rates and flexible repayment periods, was inspired by JoyWo's table banking model.
- JoyWo, founded by First Lady Mama Rachel Ruto, has created over 300,000 businesses, impacted over three million lives, and facilitated borrowing of more than KSh 4 billion through table banking in 44 counties.
- The organization plans to go digital to reach more women, having distributed 50,000 tanks and planted 50 million trees, 70 percent of which are fruit trees.
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President Ruto Promotes Housing and Hustler Fund at Joyful Women Initiative's 16th Anniversary - November 2025
First Lady H.E. Rachel Ruto's Joyful Women Initiative (JoyWo) celebrated 16 years of empowering Kenyan women at an event at Kasarani Stadium (2, 13). At the celebration, President William Ruto urged women to utilize government affirmative action initiatives, such as the Hustler Fund, for economic empowerment (8). The President also encouraged women to purchase homes in the government's Affordable Housing Projects (13). To date, the JoyWo initiative has circulated over KSh 4 billion through its innovative Table Banking model. The program is estimated to have helped launch 300,000 businesses (2).
