President William Ruto urged Kenyan women to utilize government affirmative action initiatives, like the Hustler Fund, for economic empowerment during the 16th anniversary celebrations of the Joyful Women Organisation (JoyWo).

• The Hustler Fund, with its low interest rates and flexible repayment periods, was inspired by JoyWo's table banking model.
• JoyWo, founded by First Lady Mama Rachel Ruto, has created over 300,000 businesses, impacted over three million lives, and facilitated borrowing of more than KSh 4 billion through table banking in 44 counties.
• The organization plans to go digital to reach more women, having distributed 50,000 tanks and planted 50 million trees, 70 percent of which are fruit trees.