Apple Overtakes Samsung in 2025 Shipments as Realme Rejoins OPPO - January 2026
In 2025, Apple surpassed Samsung to become the global leader in smartphone shipments, capturing a 20% market share as the overall market grew 2% year-over-year. This shift highlights a market "premiumization" trend. Amid intense market pressures and declining sales for OPPO, Realme has officially returned to OPPO as a sub-brand after seven years of independence, effective January 2026. This consolidation occurred within BBK Electronics. Meanwhile, OPPO Kenya is scheduled to launch its new Reno15 Series smartphones on January 23, 2026, which will feature three models: the Reno15 Pro, Reno15, and Reno15F.
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OPPO Kenya Set to Launch Reno15 Series on 23 January
OPPO Kenya is scheduled to launch its new Reno15 Series smartphones on January 23, 2026. The series will feature three models: Reno15 Pro, Reno15, and Reno15F, emphasizing a blend of style and durability.
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