OPPO Kenya is scheduled to launch its new Reno15 Series smartphones on January 23, 2026. The series will feature three models: Reno15 Pro, Reno15, and Reno15F, emphasizing a blend of style and durability.

• The flagship Reno15 Pro will boast a 6.78-inch AMOLED display, MediaTek Dimensity 8450 (4nm) chipset, and a 200MP main camera.
• All devices in the series will feature OPPO’s All-Round Armour Body, including an aerospace-grade aluminium frame, and carry IP68 and IP69 ratings for dust and water resistance.
• The Reno15 Pro includes a 6,500mAh battery with 80W wired and 50W wireless charging, running Android 16 with ColorOS 16.

In 2025, Apple surpassed Samsung to become the global leader in smartphone shipments, capturing a significant 20% market share as the overall market grew by 2% year-over-year. This shift highlights a "premiumization" trend driven by 5G upgrades and aggressive financing.

• Apple achieved a 10% year-over-year growth, the highest among the top five brands, driven by strong performance of the iPhone 17 and iPhone 16 series.
• Counterpoint Research data shows Samsung retained the second position with 19% market share and 5% growth, relying on its Galaxy A series and new premium models.
• The report forecasts a softening in the 2026 smartphone market, with a 3% downward revision, due to component shortages and rising costs as chipmakers prioritize AI data centers, according to Research Director Tarun Pathak.

Realme has officially returned to OPPO as a sub-brand after seven years of independence, effective January 2026. This consolidation within BBK Electronics comes amid intense market pressures and declining sales for OPPO, while VIVO observed modest growth and maintained regional dominance, especially in India.

• Realme's absorption into OPPO means the combined entity is projected to command approximately 11 percent of global market share, taking fourth position globally.
• VIVO maintained 8 percent of global market share throughout 2025, posting 3 percent year-over-year growth.
• In India's Q3 2025 smartphone market, VIVO commanded 24 percent market share, with 18.3% of shipment volumes and 20.7% year-over-year unit growth.
• OPPO's market share dropped from 9 percent in 2023 to 8 percent in 2025, with a 4 percent year-over-year decline in shipments.