Safaricom has launched Ziidi Trader, a new mobile-based share trading platform integrated into its M-Pesa app. This allows Kenyans to buy and sell shares on the Nairobi Securities Exchange (NSE) directly from their phones. Meanwhile, the GEMA Cultural Association has urged Members of Parliament to prioritize local investors in the planned sale of the government's 15 percent stake in Safaricom. In another major financial development, South African lender Nedbank announced it will acquire a 66 percent stake in NCBA Group. Nedbank has assured that it will retain all NCBA Group employees following the proposed acquisition.