Ziidi to allow Kenyans to buy and sell NSE shares using M-Pesa app
The telco says the platform allows users to buy and sell listed shares directly via M-Pesa and USSD, removing the long-standing requirement for investors to open individual Central Depository System (CDS) accounts through stockbrokers. Kenya breaking news | Kenya news today |..
✨ Key Highlights
Safaricom has launched Ziidi Trader, a new mobile-based share trading platform integrated into the M-Pesa app, allowing Kenyans to buy and sell shares on the Nairobi Securities Exchange (NSE) directly through their phones. This initiative aims to increase retail participation in Kenya's capital markets by simplifying the investment process.
- The Ziidi Trader platform eliminates the need for individual Central Depository System (CDS) accounts, pooling investor funds into an omnibus account managed by Kestrel Capital.
- President William Ruto hailed the platform as a significant move to democratize access to financial markets and investment opportunities, breaking down barriers for willing investors.
- Users can view live prices, track portfolios, and execute trades directly within the M-Pesa app, making investment more accessible for small-ticket trades and potentially attracting younger investors.
Continue Reading
Read the complete article from Capital Business
Part of the Day's Coverage
Safaricom Launches Share Trading via M-Pesa; Nedbank to Acquire NCBA Stake - February 2026
Safaricom has launched Ziidi Trader, a new mobile-based share trading platform integrated into its M-Pesa app. This allows Kenyans to buy and sell shares on the Nairobi Securities Exchange (NSE) directly from their phones. Meanwhile, the GEMA Cultural Association has urged Members of Parliament to prioritize local investors in the planned sale of the government's 15 percent stake in Safaricom. In another major financial development, South African lender Nedbank announced it will acquire a 66 percent stake in NCBA Group. Nedbank has assured that it will retain all NCBA Group employees following the proposed acquisition.
