Safaricom is rebranding its flagship product, M-PESA, from a payment service to a foundational element of Kenya's digital financial infrastructure, aiming to foster broader economic growth.

• M-PESA has grown financial inclusion in Kenya from 23% to 84%.
• Safaricom, led by Chief Financial Services Officer Esther Masese Waititu, is positioning M-PESA as a comprehensive digital lifestyle and ecosystem.
• The platform's technology has been upgraded to handle up to 6,000 transactions per second, supporting a suite of financial services beyond payments, including savings, credit, business tools, and insurance.

Safaricom has launched nesti, a new mini-app within the M-PESA application, designed to build a financial identity based on consistent rent payments.

• Paying rent through nesti helps build a RentScore, a financial identity for users who may lack traditional payslips.
• The service allows users to pay rent via M-PESA or bank transfer, with landlords receiving payments directly without needing to join the platform.
• After six consecutive months of verified rent payments made on time and in full, the RentScore becomes active, potentially unlocking access to loans and financial services.