Safaricom is rebranding its flagship product, M-PESA, from a payment service to a foundational element of Kenya's digital financial infrastructure, aiming to foster broader economic growth.

• M-PESA has grown financial inclusion in Kenya from 23% to 84%.
• Safaricom, led by Chief Financial Services Officer Esther Masese Waititu, is positioning M-PESA as a comprehensive digital lifestyle and ecosystem.
• The platform's technology has been upgraded to handle up to 6,000 transactions per second, supporting a suite of financial services beyond payments, including savings, credit, business tools, and insurance.