President William Ruto has announced a Ksh10 million fund for Kenyan content creators focusing on affordable housing and health. The initiative aims to bolster the nation's creative economy and highlight key government priorities.

• The offer of Ksh10 million is specifically designated for content related to affordable housing and health.
• The announcement was made by President William Ruto during the 14th Kalasha International Film and TV Market Festival and Awards.
• Other measures to support the creative industry include directing 30 per cent of government advertising to creative platforms and exploring tax incentives for international film producers.

The 14th Kalasha Awards ceremony, celebrating Kenya's film and television industry, saw President William Ruto pledge significant government support for the creative economy.

• The government plans to increase funding for the creative sector to Sh1 billion.
• President William Ruto announced plans for studios in affordable housing and a meeting with the Recording Academy president to boost Kenya's global creative platform.
• A key hurdle identified was piracy, with the government committing to a roadmap to combat it.

President William Ruto has announced a significant policy shift to boost Kenya's creative economy, pledging 30 percent of government advertising to creative platforms.

• A new policy will allocate 30% of Government advertising to creative platforms.
• President William Ruto committed to nurturing and supporting youth talent in the film sector.
• The initiative aims to scale up investment and position Kenya as a globally recognised creative hub, with plans to meet with the Recording Academy president and strengthen copyright laws.