Ruto Offers Ksh10 million to Content Creators

The president announced a raft of reforms during the 14th Kalasha International Film and TV Market Festival and Awards on Saturday night...
✨ Key Highlights
President William Ruto has announced a Ksh10 million fund for Kenyan content creators focusing on affordable housing and health. The initiative aims to bolster the nation's creative economy and highlight key government priorities.
- The offer of Ksh10 million is specifically designated for content related to affordable housing and health.
- The announcement was made by President William Ruto during the 14th Kalasha International Film and TV Market Festival and Awards.
- Other measures to support the creative industry include directing 30 per cent of government advertising to creative platforms and exploring tax incentives for international film producers.
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Ruto Offers Ksh10 million to Content Creators - May 2026
President William Ruto has announced a Ksh10 million fund for Kenyan content creators focusing on affordable housing and health, aiming to bolster the nation's creative economy. At the 14th Kalasha Awards ceremony celebrating Kenya's film and television industry, President Ruto pledged significant government support for the creative economy. Additionally, he announced a policy shift pledging 30 percent of government advertising to creative platforms to boost Kenya's creative economy.














