Ruto allocates 30pc of Gov’t ads to creatives

President William Ruto joined Kenya's premier artistes at their annual awards ceremony on Saturday evening and announced that 30 per cent of Government advertising would be spent on creative platforms...

✨ Key Highlights

President William Ruto has announced a significant policy shift to boost Kenya's creative economy, pledging 30 percent of government advertising to creative platforms.

A new policy will allocate 30% of Government advertising to creative platforms.
President William Ruto committed to nurturing and supporting youth talent in the film sector.
The initiative aims to scale up investment and position Kenya as a globally recognised creative hub, with plans to meet with the Recording Academy president and strengthen copyright laws.

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