A Visa study reveals that 89% of Kenyans use AI for shopping assistance, yet only 29% trust AI to handle payments, representing a significant trust gap in AI adoption. This comes as Google expands its AI capabilities by launching Ask Gemini in Chrome in Kenya, Nigeria, and South Africa, bringing AI-powered features directly to users. However, digital fraud remains a concern, with scams on legitimate shopping sites becoming the biggest source of fraud losses in Kenya, where victims lost a median of KES 108,132 in 2025, the highest in Africa.










