89% of Kenyans Now Use AI to Shop, But Only 29% Would Trust It to Pay, Visa Study Finds
Visa's Stay Secure 2026 study: 89% of Kenyans shop with AI, but only 29% trust AI agents at checkout...
✨ Key Highlights
A new study by Visa reveals that 89% of Kenyans are using Artificial Intelligence (AI) for shopping assistance, yet only 29% trust AI to handle payments.
- 89% of Kenyans use AI tools for shopping.
- Only 29% would trust AI to complete a purchase.
- Visa's Stay Secure 2026 study surveyed 5,800 adults across 17 markets.
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89% of Kenyans Now Use AI to Shop, But Only 29% Would Trust It to Pay, Visa Study Finds - June 2026
A Visa study reveals that 89% of Kenyans use AI for shopping assistance, yet only 29% trust AI to handle payments, representing a significant trust gap in AI adoption. This comes as Google expands its AI capabilities by launching Ask Gemini in Chrome in Kenya, Nigeria, and South Africa, bringing AI-powered features directly to users. However, digital fraud remains a concern, with scams on legitimate shopping sites becoming the biggest source of fraud losses in Kenya, where victims lost a median of KES 108,132 in 2025, the highest in Africa.
