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Originally published by Techish Kenya
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June 11, 2026
3mo ago

89% of Kenyans Now Use AI to Shop, But Only 29% Would Trust It to Pay, Visa Study Finds

89% of Kenyans Now Use AI to Shop, But Only 29% Would Trust It to Pay, Visa Study Finds

Visa's Stay Secure 2026 study: 89% of Kenyans shop with AI, but only 29% trust AI agents at checkout...

✨ Key Highlights

A new study by Visa reveals that 89% of Kenyans are using Artificial Intelligence (AI) for shopping assistance, yet only 29% trust AI to handle payments.

  • 89% of Kenyans use AI tools for shopping.
  • Only 29% would trust AI to complete a purchase.
  • Visa's Stay Secure 2026 study surveyed 5,800 adults across 17 markets.

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Part of the Day's Coverage

89% of Kenyans Now Use AI to Shop, But Only 29% Would Trust It to Pay, Visa Study Finds - June 2026

A Visa study reveals that 89% of Kenyans use AI for shopping assistance, yet only 29% trust AI to handle payments, representing a significant trust gap in AI adoption. This comes as Google expands its AI capabilities by launching Ask Gemini in Chrome in Kenya, Nigeria, and South Africa, bringing AI-powered features directly to users. However, digital fraud remains a concern, with scams on legitimate shopping sites becoming the biggest source of fraud losses in Kenya, where victims lost a median of KES 108,132 in 2025, the highest in Africa.

Ask Gemini in Chrome arrives in Kenya, Nigeria and South Africa
Ask Gemini in Chrome arrives in Kenya, Nigeria and South Africa

Techish Kenya

Scams on Legitimate Shopping Sites Are Now the Biggest Source of Fraud Losses in Kenya
Scams on Legitimate Shopping Sites Are Now the Biggest Source of Fraud Losses in Kenya

Techish Kenya

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