Scams on Legitimate Shopping Sites Are Now the Biggest Source of Fraud Losses in Kenya
TransUnion says third-party seller scams on legitimate shopping sites caused most fraud losses in Kenya, with KES 108,132 median loss...
✨ Key Highlights
The biggest source of digital fraud losses for Kenyans in 2025 was scams on legitimate shopping sites, with victims losing a median of KES 108,132, the highest in Africa.
- 39% of Kenyan victims reported losses from third-party seller scams on trusted e-commerce platforms.
- TransUnion's H1 2026 Top Fraud Trends report highlights this shift from traditional phishing and smishing.
- Fraud attempts are increasingly targeting account creation (4.5%) rather than financial transactions (0.9%), with online gaming platforms experiencing the highest suspected fraud rates (15.6%).
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89% of Kenyans Now Use AI to Shop, But Only 29% Would Trust It to Pay, Visa Study Finds - June 2026
A Visa study reveals that 89% of Kenyans use AI for shopping assistance, yet only 29% trust AI to handle payments, representing a significant trust gap in AI adoption. This comes as Google expands its AI capabilities by launching Ask Gemini in Chrome in Kenya, Nigeria, and South Africa, bringing AI-powered features directly to users. However, digital fraud remains a concern, with scams on legitimate shopping sites becoming the biggest source of fraud losses in Kenya, where victims lost a median of KES 108,132 in 2025, the highest in Africa.
