The biggest source of digital fraud losses for Kenyans in 2025 was scams on legitimate shopping sites, with victims losing a median of KES 108,132, the highest in Africa.

• 39% of Kenyan victims reported losses from third-party seller scams on trusted e-commerce platforms.
• TransUnion's H1 2026 Top Fraud Trends report highlights this shift from traditional phishing and smishing.
• Fraud attempts are increasingly targeting account creation (4.5%) rather than financial transactions (0.9%), with online gaming platforms experiencing the highest suspected fraud rates (15.6%).