Kenya has launched a 10-year strategy to boost exports to the European Union by addressing trade barriers and helping businesses meet international standards.

• Kenya exported goods worth Sh239 billion to the EU in 2025.
• The new strategy was unveiled by Investments, Trade and Industry Cabinet Secretary Lee Kinyanjui.
• The Kenya-European Union Economic Partnership Agreement (EPA) ensures Kenyan exports duty-free and quota-free access to the EU market, effectively since July 1, 2024.

Kenyan exporters have urged the government to address high energy prices, costly freight, and trade barriers that are hindering the country's export competitiveness.

• Exporters highlighted escalating energy costs and inefficient logistics as major challenges.
• Key organizations involved include the Ministry of Investments, Trade and Industry, Sunripe Vertical Agro, and Utake Coffee.
• Calls were made to shift focus from exporting raw materials to value-added products and to reduce bureaucratic delays.

Kenyan miraa exports to Somalia have significantly declined in the first quarter of 2024, with Ethiopian suppliers capturing a larger market share.

• Export earnings fell by nearly Sh470 million, dropping to Sh3.09 billion from Sh3.56 billion year-on-year.
• The Agriculture and Food Authority (AFA) reported a 13 per cent drop in export volumes.
• This trend intensifies competition since Ethiopia secured preferential market access in 2023.