Kenya loses Somalia miraa market ground to Ethiopia
Export decline piles pressure on one of Kenya’s most valuable cash crops...
✨ Key Highlights
Kenyan miraa exports to Somalia have significantly declined in the first quarter of 2024, with Ethiopian suppliers capturing a larger market share.
- Export earnings fell by nearly Sh470 million, dropping to Sh3.09 billion from Sh3.56 billion year-on-year.
- The Agriculture and Food Authority (AFA) reported a 13 per cent drop in export volumes.
- This trend intensifies competition since Ethiopia secured preferential market access in 2023.
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Kenya Targets Export Growth With EU Strategy While Losing Miraa Market Share - July 2026
Kenya has launched a 10-year strategy to boost exports to the European Union by addressing trade barriers and helping businesses meet international standards. However, Kenyan exporters have urged the government to address high energy prices, costly freight, and trade barriers that are hindering the country's export competitiveness. Meanwhile, Kenyan miraa exports to Somalia have significantly declined in the first quarter of 2024, with Ethiopian suppliers capturing a larger market share. These stories collectively highlight Kenya's efforts to grow exports to premium markets while facing competitive challenges in traditional export destinations and rising operational costs.
