The Public Service Superannuation Fund (PSSF) has significantly reduced its reliance on government securities, shifting towards equities and other investments to achieve higher returns. This strategic diversification has seen its assets grow to Sh340.4 billion.

• PSSF assets now stand at Sh340.4 billion as of June 30, 2026.
• Government securities now represent 74% of the portfolio, down from 99% in 2023.
• Chief Executive Officer Jonah Aiyabei stated the diversification aims to balance risk, liquidity, and returns.
• Quoted equities have emerged as the second-largest asset class at 14%.

Kenyan businesses will incur higher costs for online customer interactions as Meta begins charging for messages sent through its WhatsApp Business platform starting October 1, 2026.

• Meta will charge Sh0.52 (approximately $0.0040) per delivered message to businesses responding to customer queries.
• This new charge applies to both service messages (replies to customer questions) and utility messages (updates on order status).
• Businesses that do not have a payment method on file by September 30, 2026, will have their service messages stopped.

Kenyan advertising spending rebounded in the second quarter of the year, reaching Sh14.3 billion, a 12.7 percent increase from the previous quarter, driven by restored marketing budgets and a surge in digital platform usage.

• Sh14.3 billion in advertising spend was recorded in the three months to June.
• The banking and finance sector led spending, increasing by 13.5 percent to Sh2.7 billion.
• Digital platforms, including Facebook and YouTube, captured Sh9.1 billion of the total ad spend, up 22 percent.